The conscious fashion movement is upping its game. Celebrating timeless pieces and meticulous creations, the emerging conscious aesthetic is about classic styles and simple silhouettes, behind which lies ethical sourcing and production – as its standard.
Deadstock fabrics, repurposed vintage garments, solar power and water recycling is just the beginning of the example these brands are setting for the fashion industry as well as its consumers.
PRAVAYAMA has curated seven of the most exciting next-level conscious fashion brands for the yogi who dares to step out of activewear.
Christy Dawn – Los Angeles
Made from deadstock fabric, all Christy Dawn dresses are made in limited production runs, sometimes only two or three dresses can be made from the small roll of fabric selected.
When creating her brand, Christy Dawn was determined to not contribute to the 11 million tons of textiles that go to landfill each year in America alone, as well as the fashion industry’s responsibility for 20% of the world’s industrial water pollution.
Highly skilled pattern makers and seamstresses work meticulously to create the perfectly cut and sewn dress. As soon as the dresses are ready they are photographed, uploaded and emails are sent out to subscribers who don’t want to miss out. Each order is presented in a beautiful cedarwood box with a fresh bundle of lavender.
Aiayu – Denmark
Scandinavian aesthetic simplicity merges with ancient crafting skills from Bolivia, India and Nepal to create garments that redefine luxury and elegance – the eco way.
The factory in La Paz became the first to implement a water recycling plant. The factory cleans 100% of its water and reuses 75% of it. All Aiayu’s production in India is made from 100% certified organic cotton and a zero waste programme means leftover fabrics and cuttings are reused for larger items such as its Raw Rugs.
Aiayu supports each local community it works in. In India for example, profits from the zero waste programme are donated to a local school for challenged children in Agra called TEARS: Train, Educate and Rehabilitate Socially.
Doen – Los Angeles
Sisters Margaret and Katherine founded Doen in 2015, inspired by vintage designs and California of decades past, and inspired by women themselves. Both veterans of the fashion industry, the sisters recognised how women’s role in fashion was rarely at the helm of a brand, despite women predominantly making, buying and wearing clothes.
Doen produces domestically and with a conscious selection of overseas manufacturers for more intricate pieces. At each point in the chain, it is Doen’s mission to decrease the gender pay gap, and each overseas manufacturer used has a female owner or co-owner.
Each season, Doen designs a children’s collection from which 100% of profits are donated to Room To Read organisation which promotes literacy and gender equality in communities across Africa and Asia.
Bestowed – Australia
Bestowed is inspired by fine, pure cotton layering for the relaxed, active-to-streetwear lifestyle of the subtropics.
The certified organic cotton knits are sourced within Australia where some of the highest environmental standards are upheld. And production is kept local, minimising environmental footprint. Patternmakers, cutters and sewers are all located within a 30km radius of the Bestowed studio on the outskirts of Brisbane.
Zero waste is the mission, while solar power is generated and rainwater is harvested to prewash each garment to prevent excess dye run and shrinkage.
Lacausa – Los Angeles
Lacausa (Spanish for ‘the cause’) embraces the tomboy as much as the wistful romantic. Overalls, t-shirts and dresses with seriously good hang, all designed and made in LA.
The ethical values of the brand have always included supporting local workers, and now the cause is extended to supporting organisations and charities throughout the year that the team deeply care about.
So far, this has included partnering with the Standing Rock movement and the Water Keeper Alliance. And currently Lacausa are partnering with its local Downtown Women’s Center – a stop-in refuge with meals, showers and clothes for women living on the streets.
Reformation – Los Angeles
Design described as effortless silhouettes that celebrate the feminine figure, garments are made from tencel and viscose, deadstock fabrics and repurposed vintage clothing.
While on its path toward becoming completely sustainable, Reformation invests in green building infrastructure as well as investing in its workers with on-the-job training. More than three quarters of its management team are women and its HQ team are given Metro passes to encourage public transport use.
Reformation implemented RefScale in 2015 – its own environmental footprint tracker. View CO2, H2O and waste totals against industry standards for each garment.
Meraki Collections – Australia
Timeless chic designed in an always-ethical manner. Chilean born founder Dayana Adones was inspired to invest love and time in slow fashion and classically beautiful pieces. All pieces are designed and made locally in Melbourne.
Dayana knew she wanted her brand to ‘give back’, but desired to work with a cause that resonated deeply with her. While scrolling through endless pages online to find a cause to contribute to, she felt overwhelmed with the world’s issues and somewhat helpless.
This reminded her that all the world needs is love and took her back to when she was quietly dealing with depression at age 21. Dayana resonated with Beyond Blue and its mission to provide information and support to help Australian’s attain their best possible mental health. 10% all sales are donated to Beyond Blue to support this mission, and help break the stigma surrounding depression and anxiety.